Tag Archives: magazine

Advertisers flocking to the iPad

You saw the amazing interactive digital magazine prototype from ViV the other day, well now, according to news reports, advertisers are chomping at the bit to be included in magazines and newspapers designed for the iPad. And the iPad is still not in anyone’s hands (tho only 9 more days! Woohoo!).

Here’s an example from the Wall Street Journal “Time magazine has signed up Unilever, Toyota Motor , Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine’s iPad edition, according to people familiar with the matter.”


Redrock Micro


The Guardian UK says “FedEx, Buick and credit card company have bought space on the apps from New York Times, Newsweek, WSJ and others.

The New York Times reports that a high-end credit card company has purchased its iPad ad inventory for the device’s first two months on the market, while brands such as FedEx and Buick, are buying ads on the apps of other publications, including the WSJ, Newsweek, Time and Reuters. The NYT says the going rate is $75,000 to $300,000 “for a few months of exclusivity” on one of these apps.”

So it appears that we’ll see application versions of magazines and newspapers like Sports Illustrated, Wired, Time, USA Today, and the Wall Street Journal on the iPad. In fact. the WSJ announced that their iPad version will run you about $18 monthly.

And just take a look at this video by BuiltByTheFactory.com (read lots more about their iPad concepts on their blog)!

(note the video comes with this text: “http://www.builtbythefactory.com DISCLAIMER: The publications, brands & advertisements featured in this video are not a representation of actual campaigns. These have been developed as prototypes to demonstrate the future of tablet based digital magazines and the advertisements that will exist within them. Actual campaigns currently in development will not be released for public view until after they have run in the media, in order to protect the confidentiality of the clients & their campaigns. All content used in this video has been used as sample content by the research & development team of Built by the Factory and is not affiliated with the publishers, brands or advertisers featured. This video is intended strictly for demonstration purposes.”)

We’ve only begun to see what can/will be done with the iPad!

(Photo credit: snap from the “built by the factory” video)

Additional Alexx Henry digital moving magazine samples

We highlighted Alexx Henry the other day, well, we’ve found two more of his video demos with an iPad outline that we thought you’d like to see.

VIV Mag Motion Cover – iPad Demo from Alexx Henry on Vimeo.

Together with co-director Cory Strassburger and Ming Hsiung, we produced a motion magazine cover and feature spread for Viv Mag – an all digital magazine, which would allow us to create content that will be able to live on the iPad and other tablet devices where digital magazines can live.


Redrock Micro


Outside Magazine – iPad Feature from Alexx Henry on Vimeo.

Alexx Henry and his team present the October spread for Outside Magazine on the iPad. The living portrait of the triathlete Chris Lieto is photographed using the revolutionary Red One cinema camera.

Cool eh?

planetMitch

Amazing new iPad digital moving magazine shot on the Red

Good friends of planet5D (sister site of planetiPad), Alexx Henry and Andrew Gant (of Alexx Henry Photography) sent us the information on their latest Apple iPad project, an incredible Digital Magazine concept that they shot on the RED camera. Viv magazine asked them to produce the digital cover and feature spread for the iPad.

“Together with co-directors Cory Strassburger and Ming Hsiung, we produced a motion magazine cover and feature spread for Viv Mag – an all digital magazine, which would allow us to create content that will be able to live on the iPad and other tablet devices where digital magazines can live.”

VIV Mag Interactive Feature Spread – iPad Demo from Alexx Henry on Vimeo.


Redrock Micro


They also produced this really cool behind the scenes video of the shoot.

VIV Mag Featurette: A Digital Magazine Motion Cover and Feature for the iPad from Alexx Henry on Vimeo.

Now, wouldn’t you love to view a magazine like that?

By the way, Alexx and his crew have been doing this kind of stuff for a while. We first met Alexx at the Collision Conference last fall out in LA and his work is just stunning. They showed this demo on the large movie screen.

And my first exposure to Alexx was with this living poster that they also produced on the RED.

Living Movie Poster – Start to Finish from Alexx Henry on Vimeo.

Wow is just about all I can say about what Alexx and his team are producing! I wish I was working with them!

planetMitch